On March 14, 2024, the China Household Appliances and Consumer Electronics Expo (AWE 2024) grandly opened at the Shanghai New International Expo Center. As the highest-level exhibition in the domestic household appliance industry, AWE is not only a stage for major brands to showcase their strength but also a beacon for cutting-edge technology, leading the direction of the entire industry's development.
On the opening day, crowds surged in the various exhibition halls, with black technology and new products making appearances one after another. At Hall W1 of the Shanghai New International Expo Center, TCL presented a series of innovative technologies and smart terminal products that broke industry limits and amazed the audience. These products included televisions, air conditioners, refrigerators, washing machines, eye-protecting tablets, smart door locks, smart commercial displays, AR glasses, and one-stop smart energy solutions, showcasing its profound accumulation and outstanding achievements in the field of household appliances to the world.
Among them, TCL White Goods, which has been deeply involved in the industry for 27 years, performed exceptionally well and became the focus of attention at the exhibition, attracting one group of visitors after another to stop and visit. Surprisingly, on the opening day of AWE 2024, TCL also held a themed press conference on "Leading Technology, Daring to Be Extraordinary" for refrigerator and washing machine innovation. Shen Lingxuan, Deputy General Manager of TCL Industrial White Goods BU, and Zhou Sijian, Director of TCL Refrigerator R&D Institute, respectively presented the technical details of TCL washing machine's "Super Drum Technology" and TCL refrigerator's "Molecular Preservation+" technology, showcasing TCL's strength in white goods technology innovation and fully demonstrating TCL's profound insights and boundless imagination for future home life.
Breaking the Industry's Highest Cleaning Ratio Record, TCL Reaches New Heights
TCL's Super Drum Washing Machine, a new product just released on March 12th, has sparked enthusiastic discussions since its launch. Its core technology, the "Super Drum," has been gaining increasing attention, with the industry's highest cleaning ratio of 1.2 causing quite a stir both inside and outside the industry. At the recent technical press conference, Shen Lingxuan, Deputy General Manager of TCL Industrial White Goods BU, unveiled the magic behind this innovative technology to the audience present.
For a long time, laundry has been a headache household chore plaguing many consumers, with challenges such as washing bulky items, clothes not getting clean, and washed clothes turning yellow, among others. The laundry problems seem endless. TCL's washing machine with "Super Drum" technology is specifically designed to address these pain points for users. According to the introduction, it includes three outstanding designs tailored to practical black technology.
Equipped with the industry's largest drum diameter of 540mm
Compared to the traditional 510mm drum diameter, TCL's Super Drum washing machine has a 13% increase in capacity. Whether it's sheets, curtains, or other bulky items, the Super Drum can handle them with ease. The washing principle of a drum washing machine relies on the clothes tumbling and beating inside the drum to remove dirt. The drum diameter of TCL's Super Drum washing machine has been extended by 40mm, allowing clothes to spread out more, naturally resulting in cleaner washing.
Innovative 6D Lifting Ribs
TCL's Super Drum washing machine has six lifting ribs, while ordinary drum washing machines only have three. The number of lifting ribs in the Super Drum has doubled, and with a staggered arrangement of one long and one short, it effectively strengthens the vertical beating of clothes, minimizing tangling and ensuring clean and protected clothes.
Original wave-shaped inner drum
Guided by spiral wave-shaped grooves, water can form a water film layer between the clothes and the inner drum. This not only increases friction but also reduces wear on clothes, achieving a dual improvement in washing and clothing care.
In addition to visible black technology, there are also many invisible black technologies
We've all experienced the annoying noise during the washing and spinning process, especially on quiet nights. Ms. Shan Lingxuan, Deputy General Manager of TCL's Industrial White Goods Business Unit, explained that TCL's new Super Drum technology, combined with four newly designed and independently tuned Susspa shock absorbers, can greatly reduce noise and vibration during spinning. Additionally, with the support of the Kunlun shock absorption system, the noise during spinning can be controlled to within 66dB.
In addition to the noise issue that users find troublesome, the cleanliness inside the washing machine is also of great concern to everyone. TCL washing machines have upgraded their anti-stain technology. TCL washing machines apply hydrophobic coatings to the most prone-to-stain areas such as the triangular bracket. This effectively prevents the deterioration of the cleanliness between the inner and outer drums after multiple washes, inhibiting bacterial growth, rust, and stain residue. A clean drum washes clothes well, ensuring cleanliness of the clothes.
With the powerful combination of various black technologies in TCL washing machines, the TCL Super Drum washing machine has directly reached the industry's highest 1.2 wash ratio, taking a big step forward from the industry's excellent 1.1 wash ratio and reaching a new peak. This revolutionary innovation not only brings consumers a brand-new laundry experience but also drives the development and progress of the industry.
The "Molecular Preservation+" technology leads the new trend of high-quality preservation.
So far, TCL home appliances have accumulated profound experience over 27 years, with breakthroughs in both "washing" and "refrigeration" technologies. Not only does the washing machine have groundbreaking technology, but also in the field of embedded refrigerators, TCL has demonstrated remarkable strength. At the technology release conference, Zhou Sijian, the director of TCL's refrigerator research institute, introduced the innovative breakthrough technology of "Molecular Preservation+".
For a long time, many consumers have faced the problem of food preservation, with issues like spoiled food and the health threats posed by "zombie meat" being all too common. Making preservation more than just a concept and truly achieving a comprehensive upgrade from the preservation period to the preservation of nutritional quality for meat has become an important topic in TCL's refrigerator research and development, aiming to safeguard consumer food health and safety.
Combining Industry with Academia, Advancing Molecular Preservation Technology
In order to fully leverage the advantages of resource integration and continuously build control points for healthy preservation technology, addressing users' fundamental demands for food preservation, TCL Refrigerators entered into a strategic research cooperation with Jiangnan University. In August 2020, research on molecular preservation technology began, leading to the subsequent establishment of the "TCL-Jiangnan University Fresh-keeping Technology Innovation Joint Laboratory."
After over two years of technological research, overcoming various challenges from scientific and theoretical studies to technological applications, conducting over 1000 sets of comparative experiments on more than 10 typical meat and seafood products, and refining through two generations of technology upgrades and product iterations, an innovative preservation technology, "Molecular Preservation+," was successfully developed.
The "Molecular Preservation+" technology achieves a significant breakthrough in meat preservation by studying the effect of different magnetic field intensities on the supercooling of water molecules in food. It identifies the optimal balance and intersection point where the three curves of magnetic field intensity, supercooling temperature, and nutrient retention rate coincide. This technology shortens the phase transition time of meat products, fruits, vegetables, and pasta by 40% to 70% and reduces the freezing temperature by 0.5-1.5°C. Thus, it truly safeguards consumer health with technology.
The TCL ultra-thin embedded refrigerator, equipped with this black technology, serves as a "health expert" in the refrigeration zone. When food is placed in the refrigerator's refrigeration zone, its cell molecules are tightly arranged and move slowly, reducing metabolic loss. This forms a protective layer that prevents nutrient loss. The food cells become compact and enter a dormant state, ensuring consistent taste. The issue of "not fresh" is no longer a concern for culinary enjoyment.
Certainly, to become a qualified health expert, the ultra-thin embedded refrigerator has other magic weapons as well: -40°C amorphous film lock freshness, multi-point ion sterilization and deodorization, T-Fresh cold antibacterial technology, etc. With multiple measures in place, it guards dietary health, demonstrating TCL's deep technological accumulation and innovative strength in the field of embedded refrigerators. While boasting strong preservation capabilities, the ultra-thin embedded refrigerator also achieves a perfect combination of ultra-thin body and large capacity in appearance. With a 580mm ultra-thin body for ultimate embedding and refined partitioning for super large capacity, it makes the refrigerator not only aesthetically pleasing but also highly functional.
In fact, whether it's the TCL ultra-thin embedded refrigerator or the TCL super drum washing machine, both are the results of precise insight into users' actual pain points and continuous innovation breakthroughs. Since its establishment in 1997, TCL Home Appliances has been based on user needs and pain points, continuously making breakthroughs in technological innovation, and constantly improving consumer experiences by launching cutting-edge technological products that meet user needs.
Of course, TCL's ability to lead in the field of refrigeration and washing is not only due to its characteristic of precisely understanding user needs and pain points but also its profound technological foundation. With 27 years of technological accumulation and expertise, TCL Home Appliances has the capacity to produce 8 million units annually and holds over 1,500 patents. This not only provides strong support for the rapid iteration and upgrading of TCL's refrigeration and washing products but also continuously fuels technological innovation in this field.
It is precisely because of this that TCL, after identifying user pain points, has been able to overcome various technical challenges and lead the industry in introducing core technologies such as "super drum" technology and "molecular preservation plus".
In conclusion, TCL continuously improves its quality and service levels through technological innovation, providing global consumers with a healthier, more convenient, and smarter lifestyle experience. We believe that with TCL's ongoing efforts, it will bring more intelligent and convenient products to more families, making a healthy lifestyle more accessible to all.