On March 14th, 2024, the China Household Electrical Appliances and Consumer Electronics Expo (AWE) opened in Shanghai. At this year's AWE, the pursuit of "exquisite and practical" quality home life remains SUPOR's original intention. Several star home appliances made stunning appearances, presenting innovative works with high aesthetics, quality, and practicality to the audience: representatives of quality accumulation over the past 20 years include rice cookers, "camping series" portable coffee machines that can be taken anywhere, and floor washing machines that make cleaning easier as they wash. These hardcore products showcase SUPOR's diversified ecological development capabilities and the trend of developing exquisite lifestyle small appliances, bringing consumers a convenient and enjoyable quality life.
Products are life, Exploring Quality Home Life
As a leading player in the domestic small appliance field, SUPOR's genes of transformation and innovation over nearly thirty years have enabled it to continuously explore and subvert in areas such as independent research and development, intelligent experience, and ecological new products. Continuously innovating and iterating products has also enabled it to stand out in the fiercely competitive household appliance market.
The rice cooker is a mundane item in people's kitchen lives, but it is the epitome of SUPOR's technology and quality precipitation over more than 20 years. It has become SUPOR's most trusted classic work for consumers. The day-to-day iterative innovation is precisely the development proposition faced by the small appliance industry, which is full of competition. Although there are many rice cookers with different functions on the market, SUPOR still actively seeks change, continuously innovates and iterates product cores, and meets consumers' advanced needs for rice cookers.
At SUPOR's booth, the far-infrared rice cooker, which attracted many consumers to stop and discuss, is SUPOR's new rice cooker. The upper cover uses far-infrared penetration heating, matched with a 360° circulation IH golden heating belt, which can increase the heating area by 29%, speed up heating by 25%, and evoke 3.5 times the aroma of rice. The so-called "a connoisseur does not need dishes with good rice," it can be said that a user-friendly rice cooker can allow consumers to eat 8A-grade rice at home.
In addition, the "camping series" small appliances have been popularized by the "poetry and the distance" of contemporary young people. Returning to the refined, diversified, and emotional needs of consumers, the Mini Italian coffee machine represents SUPOR's in-depth insights into consumers and reflects its own set of flexible and clever tactics in the era of scene-based consumption. This compact and easy-to-carry coffee machine happens to target the self-pleasure demands of young people. It can be placed on the desk to enjoy an Italian coffee to replenish energy in the afternoon. At the same time, with a full charge, it can make 30 cups of coffee, and hot water is available in 3 seconds, allowing coffee freedom during a "spontaneous trip."
Strength Breaks Boundaries, Comprehensive Display of Diversified Development Achievements
Today, China's household appliance industry has entered a red ocean market, and competition in the industry is fierce. SUPOR's ability to sit firmly in the "leading position" of China's small household appliances for a long time relies on product innovation and the creation of lifestyle, actively seeking diversified development, continuously expanding and extending small household appliance categories, and blooming in all aspects.
The floor washing machine is one of them. In the past few years, sweeping (mopping) robots have been the mainstream intelligent cleaning category on the market, and iterations have solved many challenges. However, for problems such as edge cleaning, many people are still troubled. SUPOR has recently joined the intelligent cleaning household appliance category and launched a hot-selling floor washing machine—the SUPOR double-roller full-house self-drying floor washing machine. This product is equipped with dual rollers to achieve double cleaning effects, can be held with one hand, and is effortless to push and pull back and forth. Washing and mopping once is equivalent to twice the cleaning effect, achieving the effect of completing whole-house cleaning in half the time. At the same time, for the problem of "bacterial anxiety" in families with children, the floor washing machine can also generate electrolyzed water with one click, with a sterilization rate of up to 99.9%, allowing children to play happily at home.
A series of competitive innovative products exhibited by SUPOR during AWE this year have brought consumers who pursue quality a surprising new experience. Whether from the perspective of technological breakthroughs or product performance, youth-oriented design, etc., it fits SUPOR's diversified and rejuvenated development direction. In terms of life concepts, SUPOR's long-term insight into consumers allows it to always have an innovative "eye," combining innovation and practicality bidirectionally, accelerating the landing of cutting-edge products on the consumer side, and truly interpreting the vision of allowing every family to enjoy a quality life.
The hardcore technology and products continuously emerging from SUPOR at AWE represent a microcosm of China's household appliances moving towards intelligence and diversification. Faced with the dual effects of continuous upgrading of consumer demand and technological intelligence empowerment, it is believed that SUPOR will continue to focus on the household appliance needs and pain points of Chinese families in the future, following the original intention of creating a "refined and practical" quality home life, and innovating to create stunning products and services that cater to the mainstream market.